Hey, I'm Viraj.

An Indian living in Barcelona. I read, tinker, ponder, and sometimes write.

Picture of the Viraj

Some topics I have written about

Me & Vermut - the story

The Backstory

In mid-2021 just after the Covid pandemic, and I was looking to work at:

  1. A startup with real impact, early-stage, with pre-seed funding secured and visionary founders
  2. A startup with real impact, early-stage, with pre-seed funding
  3. A startup with real impact in early-stage
  4. A startup with real impact
  5. A startup

Exactly in that order.

Working in a startup was what I wanted, anything above that was a big red cherry.

So I searched all the Naukris and Indeeds that India had to offer and quickly understood that these were the places where dreams go to die. LinkedIn wasn't of much help either. That's when I found AngelList, now renamed Wellfound. It's a directory that lets you look for startups and startup jobs around the world—think of LinkedIn for the startup world.

After speaking with several that I found interesting, I was interviewed by Fernando and Enric, founders of Vermut. They needed someone to take on the product from an external agency and bring its development in-house.

It was a match made in heaven - A startup, with impact, in the early stage, had just raised funding plus the vision was there. And most importantly we three clicked.


Initial Beginnings

After all the formalities I joined. Remotely, of course, I working from Pune and the rest of the team from Barcelona.

At that point, my job was basically this:

  1. Take over the MVP-style web app as a solo developer
  2. Rapidly iterate to achieve product-market fit
  3. Build an engineering team

The way it was set up was that an agency in Latam was supporting product development. The idea was to bring it in-house to move the development faster and cheaper. When I reached out to them for KT, I discovered that none of them spoke English. So KT was out of the question and in the end I had to comb through the entire codebase line by line. This was pre-chatgpt era and copy-pasting to quickly get up to speed wasn't an option. However, I have to mention that they'd commented the code well, so that helped.

Once I grasped the situation, I teamed up with our lead designer and we implemented several improvements. Within a couple of months, it became apparent that I couldn’t accelerate the pace alone, so I started building a team.

I brought on two additional developers, and together we began working on the development of our current app. We built the necessary backend, developed the app itself, and continued to support the existing production web app. After four weeks of development and another of testing, we were ready to launch the app on the app stores.

But the app store overlords took their time and after one more month, at the end of November 2021 the app was finally live. At that point, we had couple thousand users on web in Barcelona. Today we serve more than 100k users across entire Spain. And bear in mind that these are not the people born with a smartphone in hand. They come from the age of landlines and phone operators.


Our Moat

We have and still start from a point that we might not know our users. Every day we are building tech for people who are 30-40 years older than we are. So we try not to foster any preconceived notions about what they want or need. This has allowed us to build our products counterintuitively, like making our login funnel longer, not shorter. The way we reach such decisions is by constantly talking to users (every week for almost 200 weeks) and measuring a lot of stuff. The very second thing I did once I took over the project was to create a tracking plan and set up our data stack (Segment + Mixpanel at that time).


Moving Forward

I am inspired by the problem we are solving at Vermut. Its long overdue that people see the impact that social isolation has on mental and physical well being, especially in seniors. Loneliness is worse than smoking 15 cigarettes a day. It raises the risk of dementia by 40%. Finally the world is now understanding that social prescription is a viable treatment plan for healthy aging and we’re on a mission to make social connection a standard part of healthcare.


6 days ago
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3 mins read
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The real feminism, the new feminism

Feminism means embracing your womanhood, recognizing your innate talents, and celebrating the differences that make you strong. I see this kind of feminism in all the incredible women around me, and I’m lucky to be surrounded by such women.


I see it in the single mother who, after losing her husband, raises four children on her own. Each child grows up to excel in their chosen field—one studies electrical engineering and eventually builds a company, another pursues law and becomes a respected attorney, a third studies mechanical engineering and rises to lead a major Japanese firm, and the fourth studies civil engineering to become the COO of a prominent Indian developer.

I see it when I see my grandmother.


I see it in the young woman in her early twenties who marries because her dying father wishes to see her married. Despite her wish, she does it to make him smile and later goes on to establish a huge contracting company with the support of her husband. Over twenty years, her company generates millions in value and employs hundreds, all while she builds a family of her own.

I see it when I see my mother.


I see it in a woman who, as a child, dreams of becoming a doctor and against all odds becomes a dermatologist. She sets up her own clinic which eventually expands into a chain of skin clinics across Pune. She marries the love of her life. They build a home together in the city and enjoys a fulfilling life together.

I see it when I see my sister.


I see it in a woman from a small town in India who travels all alone across multiple states in search of a job. With sheer hard work and tenacity, she gets the job she loves. After couple of years, she realises she wants more out of life. Determined, she travels all alone, again, but now across multiple countries to pursue her master’s degree. While living in a different country among people speaking a different language, she receives the heartbreaking news of her father’s passing. As the eldest child, she becomes the de facto head of her family. While working and supporting her family from abroad her ambition pushes her to take on another project. And she embarks on the journey of turning her startup dream into a reality.

I see it when I see my wife.


This is the brand of feminism I respect—it isn’t about bashing men, but about partnering with them. It’s about understanding that differences make us strong and that extraordinary accomplishments are often the result of teamwork.

Here's my salute to the real feminism. Happy Women's day to all women.

25 days ago
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2 mins read
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You are ordinary and that's okay

How preposterous it is to think that you are special, that you are capable of doing something so great and awe-inspiring that generations ahead will remember you. Realising that it might not be the case can be a heartbreaking process. Tremendous joy can be found in the quiet, simpler truths of living. Go take care of your family. Focus on what you can touch and see. Your life will feel more meaningful for it, your heart swelling with the joy of real, tangible connection, the kind that is good for you in the short term and good for your family in the long term.

Sometimes being ordinary is being extraordinary.

a month ago
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1 min read
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Criticism and growth

Can you take criticism? Building something worthwhile will entail taking tons of shit. As Rocky says "You have to be able to take it and keep moving forward."

Will all the criticism be constructive? Absolutely not. Some will be out right bullshit, personal and done with an intent to pull you down. There will be trolls, but your job is to filter the noise to fetch the nuggets of growth.

6 months ago
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1 min read
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How we conduct our weekly all hands?

One of the practices we have followed through at Vermut since the very beginning is our weekly all-hands. In a startup, as you slowing grow you'll find that it gets exceedingly difficult to keep everyone on the same page. This can be easy when you are small and fit in a single room. You can just call out someone and tell them what's important for the day, week or month. But as the team grows this very critical part becomes challenging. Even a small misalignment will at best cause you to lose tons of time (which for a startup is a rare resource) or at worst would be the cause for your eventual death. To make sure that none of this happens a weekly all-hands or just "Weekly" as we call it, is super important.

We have structured the weekly in a way so that the most critical parts of the business (the 2 Ps) - i.e. People and Product are highlighted in a short span of 1 hour.

We start our weekly always but celebrating the people and the teams who help us do what we do. This part is called as celebrations/achievements slide. Here each team member brings a celebration or an achievement of theirs from the previous week. These can range from professional achievements (maybe you solved that pesky bug that was causing the whole UI to shift on render) to something personal like I achieved my personal best lap swimming. We feel that cheering for your fellow workmates with whom you spend almost a third of your life is very important. It also sets a good tone for the meeting and makes you see others as humans and not resources (the way some tech companies like to call it).

The next part is the insights slide where each member brings something they found insightful. This again doesn't have to be professional. We define insights as any knowledge that improves your understanding or makes your life easy in some way. There have been multiple instances where we found that these insights have helped us build a far better product. Here everyone can see the things we do from a set of new eyes. For eg, customer support team might see some part of the user experience that the engineering team never sees.

After the initial brain-picking session, we jump down to business. The first slide here is about our high-level KPIs. Here we go over where we are in terms of our monthly goals (I'll talk about our Monthly in another post). This allows us to chunk down our monthly plan into week-by-week momentum. It also puts everyone in perspective on how much we need to push to hit our month.

The following slides are to get highlights on each department's focus - product, engineering, marketing, operations and customer support. This helps departments to take absolute ownership and acts as a sneak peek for others. Our best coordination efforts are clearly seen here.

Finally, we wrap up with questions. We follow a model of transparency in the way we manage and run our operations. So no question, absolutely none is out of scope here. Everyone is free and rather encouraged to ask things they might have on their mind.

We keep all this under an hour. We do this each week. And we have been doing this for 4 years now. This is how we build culture - one week at a time.

5 months ago
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3 mins read
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Why you are making it hard to get a job?

Although India's unemployment has fallen since the peak during Covid, it is still higher than that of the United States and probably also that of neighbouring China (although I couldn't find metrics on that).

Assuming the numbers I am looking at are correct, it means in India you are fighting harder for the same jobs vs your counterparts in these countries. That is also what I have seen from the significantly higher number of applications I receive when looking to hire someone in India vs here in Spain.

From the hundreds of CVs I read, I saw that candidates in India are making their task of finding a job significantly difficult because of how their CV is done. Looking at that made me sad because some of them do have potential but their chances of getting a shot at an interview are low.

So here are some of my pointers on how you should build your CV. You'll notice that some of them have already been said before but I continue to see candidates make the same mistakes over and over. So I am going to say it again anyway.

Starting from the basics. When uploading your CVs, always use pdf. It not only helps you to maintain the formatting but it's also the most widely used format.

For each experience you mention in the CV always mention a couple of points on what you worked on there. And don't use generic lines like "Completed all tasks in a timely manner". That gives recruiters zero insight on whether they should schedule an interview.

Your marital status is not important for evaluating your professional skills. Plus you probably don't want to work at companies where that's an important hiring factor.

Mentioning personal details like the name of your parents or your spouse or your passport number (have seen that a couple of times) is not important and does not help.

If you have some gap in your work history, don't worry. Employers want clarity on the reason more than the gap being there in the first place. Most employers will be okay with it if they see efforts during that time. If you can, try to mention those in the CV itself.

Your aim needs to be to transfer your eligibility to the person reading your resume as fast as possible. So it's better if you skip unnecessary things like your hobbies unless those are relevant to the job profile you are applying for. For example, a social media manager applicant could be running an Instagram page on the side as a hobby.

Don't go for quantity when applying for jobs. Optimise for quality. More so if you are applying for SMEs or startups where more often than not your resume will be read by an actual person rather than a software. In that case, every personal touch you add to your CV will increase your chances of getting a reply that much more.

Something that has been said enough but surprises me on how many applicants still do it is... spelling mistakes and formatting errors. There is no excuse why you cannot get your resume checked. Heck you can just upload your resume to ChatGPT and ask it to fix errors.

Marks, grades, GPA. Only mention those on your resume if they are good. A simple rule of thumb would be above 80% until the 12th standard and above 70% during graduation.

Lastly, don't include your profile photo in the resume. I have to be honest here that I don't have any real basis for this recommendation. But in most cases, it'll work against you if recruiters judge you too quickly on things which are not relevant due to their prejudices about how you look. And in cases where it does work in your favour, it'll be for all the wrong reasons and you most likely don't want to work at a place where they hire you based on your looks.

Having said all this it's true that finding a job in India is a difficult endeavor and there will be times you feel like accepting whatever job you get. But be cognizant of the fact that the job you currently accept will be a stepping stone for another one down the road. So make sure you are stepping on the right stone.

6 months ago
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3 mins read
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The Future of Apps? It's All About APIs

Recently, I talked to ChatGPT about my lunch options. It gave me a few good ideas on what to eat and where to go. Not exactly what I was looking for, but in time it could get there. OpenAI and others are building the next developer ecosystems, the new Android and iOS if you will.

I can easily imagine starting my day by putting on my earbuds with some kind of generative model, right along with my glasses.

Then in theory I could have one interface to consume all my morning needs. The possibilities will be endless:

  • GPT for a meditation app think Headspace.
  • GPT for a news app think Inshorts.
  • GPT for a commute app think Cabify/Uber.
  • GPT for a food delivery from apps think Glovo/Doordash.
  • GPT for an audiobook app think Audible.

The list can go on and on...

Going ahead, future products might not be traditional apps anymore. They will be APIs, built to integrate seamlessly with GPT models. If you’re thinking of developing a new idea, consider how your APIs can integrate with all the available GPTs instead of focusing solely on building an app around it. That's where the value will truly lie.

6 months ago
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1 min read
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Being alive

Being alive is running until your lungs give out. 

Being alive is falling and getting back up again. 

Being alive is walking along the cliff while holding for your life. 

Being alive is diving deep until your ears hurt. 

Being alive is breathing and living the moments that take your breathe away.



a year ago
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1 min read
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Happiness is found in deep connections

Friendships have the remarkable power to transcend the boundaries of blood and create deep, lasting connections that feel like family. These special bonds are forged through shared experiences, unconditional support, and an unbreakable understanding. When you find friends who become your chosen family, you realize that these extraordinary relationships are one of life's greatest treasures.

One of the most beautiful aspects of friends who become family is the absence of judgment. Unlike in some other relationships, you don't need to worry about what you should or shouldn't say around them. They accept you for who you are, flaws and all. In their presence, you can be your most authentic self, expressing your thoughts and emotions without fear of rejection. This unconditional acceptance creates a safe space where you can grow and evolve, knowing that you are loved and supported no matter what.

The bonds that form between friends who become family are often strengthened through a tapestry of shared experiences. Whether it's embarking on exciting adventures, navigating challenging times together, or simply enjoying everyday moments, these shared memories create a strong foundation for the relationship. These experiences become the glue that binds you, fostering a deep sense of camaraderie and a shared history that connects you on a profound level.

Within the realm of these cherished friendships, emotions run deep. The smiles are big, the laughs are loud, and the tears are real. Through moments of joy and sorrow, your chosen family is there to celebrate your successes and provide solace during difficult times. They understand the complexities of your emotions and offer unwavering support, lending a listening ear or a comforting shoulder when needed. The ability to share both laughter and tears with these individuals strengthens the bond and reinforces the notion that they are truly your tribe.

Finding friends who become family may seem like a stroke of luck, but there is often something serendipitous about these connections. It's as if the universe conspires to bring kindred spirits together. Sometimes it happens through chance encounters, where two souls cross paths unexpectedly. Other times, it evolves from long-lasting friendships that have weathered the tests of time. Regardless of how you find your tribe, there is a certain magic in the synchronicity that unfolds, as if the universe is aligning to help you discover the people who will become an integral part of your life.

Friendships that evolve into familial bonds require effort and nurturing to thrive. Just like any relationship, they need attention, care, and active participation from all parties involved. Regular communication, spending quality time together, and being there for one another are essential to maintaining these cherished connections. Through the highs and lows of life, the support and love you provide and receive from your chosen family contribute to the growth and longevity of these relationships.

When you find friends who become family, your capacity to love expands. The love you feel for these individuals is not bound by blood but rather flows from the depths of your heart. These relationships show us that family is not solely defined by genetics, but rather by the profound connections we create with others. The expansion of the heart that occurs when you open yourself up to these friendships allows you to experience a love that is boundless, unconditional, and everlasting.

In a world where we are constantly on the move, seeking connection and understanding, friends who become family provide solace and a sense of belonging. They are the ones who stand by your side through thick and thin, who understand you on a level that transcends words, and who bring immeasurable joy and support to your life. The discovery of this chosen family is a testament to the beauty of human relationships and the transformative power of love and acceptance. So, cherish these extraordinary connections and be grateful for the crazy bunch of humans you've found on this magnificent rock we call Earth.


This is a deeper pondering on https://virajnikam.com/posts/friends-becoming-family

2 years ago
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3 mins read
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Join me at Vermut

Solving a massive problem requires efforts from a talented group of people coming together with one vision and fierce drive. 

At Vermut, I am building a team of exceptional engineers who'll solve a $15 trillion problem and touch more than 100 million lives. 

Join me on this wild ride.

2 years ago
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1 min read
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